What Is Digital Marketing? Digital marketing is the use of websites, apps, mobile devices, social media , search engines, and other digital means to promote and sell products and services. Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also comes with its own set of challenges. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s. Key Takeaways Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms. Digital marketers have a number of tools to measure the effectiveness of their campaigns. One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated wit...
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What Is Digital Marketing
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Digital marketing is a method of promoting and selling products or services using the internet, mobile phones, social media, apps, websites, search engines, and other digital platfo+rms. The goal is to reach people through online channels, grab their attention, and convert them into customers. It is based on similar principles as traditional marketing but uses modern technology. Digital marketing includes various types such as: Social Media Marketing Email Marketing Search Engine Optimization (SEO) Paid Advertising (PPC) Content Marketing Mobile Marketing It is one of the most effective and fastest ways for businesses to reach a large audience in a short amount of time. Tools 8 Types of digital marketing 1,Affiliate Marketing Affiliate marketing is a digital marketing tactic that lets someone make money by promoting another person's business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case. It works u...